Photo by Pablo Perez Minguez

During his early childhood, Guillermo’s family first lived in London where he started his primary school education until the family made their final move to Madrid, Spain. In Madrid he completed his Secondary School and studied Interior Design at the Madrid School of Interior Architecture.

In his early professional years, he combined Fashion Design alongside working on Lifestyle publications such as Hecho en Madrid and Ibiza magazín, Interior design and Art Directing in Films and commercials.
In the late 80’s and early 90s, as the Movida Madrileña was emerging, Guillermo designed some emblematic bars like Hangar, Zenit, HanoiLibre. As he explored his creativity, he collaborated in films such as “Loco veneno” and “El mar y el tiempo” as costume designer and Art Director in “La mujer oriental” by working with renowned film directors such as Fernando Fernán Gómez and Miguel Hermoso.
In the mid-90s, he moved to La Manga where he started designing residential villas at La Manga Hyatt  complex. At the dawn of the millennium, he moved to Mallorca  where he accomplished hundreds of High-end Residential projects across Spain, including 5 Star Hotels that included Arabella Sheraton and Nixe Palace, Arabella Sheraton and Nixe Palace, and many other commercial projects such as Amarcord, a shop belonging to the Spanish movie star Penélope Cruz, as well as the pub Black Corner in Madrid.
In 2010, his creativity led him to London where he designed many lofts and private residences and then moved to Ibiza to join the Grupo Mambo for whom he designed many emblematic venues like Mercedes, La Cava, Café Mambo, Savannah and many private residences.
In the beginning of 2014, he was attracted to Dubai where he continued developing his international career working in companies like CLSE, and DHM designing High-end residential (Nad al shiba), Commercial (Dubai financial market), Hospitality Projects in the UAE (Hotel Mercure) and West African countries (Nigeria Hotel).
Currently, he is based in Dubai working on several prestigious and luxurious projects all over the world.